Hooked -- How to Build Habit-Forming Products

Hooked -- How to Build Habit-Forming Products

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Although building a habit-forming product *can* be a double-edged sword, (I've seen the author give a talk about avoiding addictive technology!) in some cases, it makes a lot of sense. 

How do you help people keep their laptop updated? How do you help someone start using a password manager?

If you're working on something that's people ultimately really need, but that isn't all sparkles and glitter, this is your book!

There's a tear in the cover, and also some highlighting/a few notes because I read the crap out of this and used what I learned at a startup. It works!